September 1, 2014
by Sam Bourne
1 Comment

2 Crazy Ways Shelters are Promoting Adoption


Animal shelters have a fairly hard row to hoe — they are responsible for taking in animals that would otherwise have nowhere else to go. At the same time, they only have so much space, so finding homes for the pets in their care is always top of mind.

What do you do when the shelter is at capacity but there are still more cats and dogs out there on the streets?

You get creative. You find new ways to reach different audiences. You come up with new campaigns to help stimulate a previously dormant group of potential adopters.

And if you are looking for clever ways for promoting adoption, these campaigns will be right up your alley.

Ikea Cutouts


For those that don’t know, Ikea is one of the largest home furnishing companies on earth, selling everything from TV stands and dressers to whisks and butter dishes. Some Ikeas have added to their inventory the option to adopt a dog.

Forming the program, Home for Hope, Ikea brought in thousands of cardboard cutouts of actual, adoptable dogs, and lined the showroom floor with them. The program’s idea was to highlight how much “homier” your apartment would become with a rescue dog.


And look — doesn’t he just pull the room together?

Dogs on Tinder


If you are single and living in a metropolitan area chances are you have heard of Tinder. If you haven’t, think of it as an app that combines matchmaking programs like OkCupid with the instant gratification of Twitter. You make a simple profile and can start swiping through profiles of eligible people with similar interests in your area.

But now Tinder is taking it to a whole new place. Earlier this month, Tinder users started to notice that, in the midst of the usual stream of singles, were a few adorable, available pooches. Shelters like Social Tees Animal Rescue in the East Village, NYC, have been posting profiles of their beautiful rescues that are just looking for love just like everyone else.


Baylor Lariat: Love App Tinder Adds Pet Profiles
Huffington Post - Ikea Advertises Adoptable Dogs In Stores

August 31, 2014
by Sam Bourne
1 Comment

When Trifexis is Safe for Your Dog

When Trifexis is Safe for Your Dog

When Trifexis is Safe for Your Dog

From K9 Advantix II to Frontline Plus, there are numerous flea medications available for dog owners to choose from. Each has its own benefits and possible side effects that can impact your canine’s health.

Recently, the medication Trifexis has been making waves around the veterinary world, as some pet parents claim it’s been responsible for the death of their dogs. Fatal adverse reactions were blamed on the flea control medication, but when properly administered, Trifexis is safe for dogs.

Handling drug regulations
Trifexis has been approved by the U.S. Food and Drug Administration as a prescription medication for dogs to treat flea infestations. This is different than topical pesticides, which are regulated by the Environmental Protection Agency as they don’t exhibit systemic activity.

According to The Whole Dog Journal, the FDA’s Center for Veterinary Medicine is responsible for collecting and analyzing reports on adverse effects of animal medication. The agency keeps an extensive database of these reactions to provide vets with warning signs of symptoms that weren’t detected during pre-market testing.

Despite its FDA approval, veterinarians have grown concerned that administrations of Trifexis have been involved or solely responsible for dog deaths. Yet, the CVM report included statistics that indicated owners were improperly issuing the drugs to their dogs.

Using Trifexis safely
The monthly tablet aims to kill and prevent fleas, heartworms, hookworm and other parasites that can affect dogs. However, it’s meant to be administered orally. The CVM statistics showed that some owners had given Trifexis to their canines either intraocularly or cutaneously, meaning in the eyes or on the skin, respectively.

Given the reporting discrepancies, the data should be carefully considered. Its accuracy regarding adverse effects is dependent on the quality of information received from veterinarian’s or dog owners. In addition, the CVM noted that the frequency of reporting for a product can vary over time and may increase when media publicity occurs.

Because of this, it’s important that dog owners pay attention to the usage directions provided by both veterinarians and the product label on the prescription bottle. They should also watch for any signs of adverse reactions, such as vomiting, lethargy, itching, decreased appetite and diarrhea. Before administering Trifexis, dogs should be tested for existing heartworm infections. It shouldn’t be used in addition to medications that include ivermectin. provides owners access to medications at discounted prices and includes specific directions and warnings for each prescription. Adhering to them makes Trifexis safe for dogs and ensure a healthy canine.

August 30, 2014
by Sam Bourne
1 Comment

Where to Save on Pet Care Online

You can take your furry friend to the veterinarian for check-ups, but nothing is worse than having him get sick. While you can stay on top of appointments, feed your dog all of the right food and give him the proper exercise routine, different conditions can pop up without any warning.

It’s important that you know where to turn when your canine begins to show signs of being sick. Here are the top five places to find discounted pet care online.

1. PetPlus
With a low introductory price of $4.99 per month, owners can start saving money on all kinds of pet care. Medications, food, vet visits and more cost fewer dollars when pet parents sign up for PetPlus, as a membership with this health plan grants access to cheap wholesale prices that can’t be found in chain suppliers. There are countless supplements, heartworm meds, tick treatments and oral health supplies for owners to choose from. Joining PetPlus gives dog parents the freedom to receive discounts at their local pharmacy, order pet care online from websites like PetCareRx and get up to 25 percent off on trips to the vet.

2. PetCareRx
This website offers a shopping experience that eases the search for online medications. It provides deals right from the start, including promotional codes for 20 percent off top medications like Heartgard and Frontline Plus for Dogs. Anytime owners place orders worth $35 or more, they can earn free shipping from PetCareRx. Taking care of dogs’ health concerns can become costly, but with this medication provider, pet parents have access to more affordable treatments.

3. 1-800-PetMeds
This online pet shop for medications like K9 Advantix II and Iverhart Max can give owners everything they need to keep their dogs happy and healthy. 1-800-PetMeds allows members to search for treatments based on conditions, including skin irritation, weight management and shedding control. However, a 4-month supply of Advantix II from 1-800-PetMeds costs $10 more than PetPlus. In addition, it doesn’t provide veterinarian discounts or wholesale pricing on leading medications.

4. PetMD
PetMD is full of pet care online supplies from around the web. It also plays host to useful information regarding pet breeds, nutritional facts and animal care tips. With flea and tick season in full swing, it’s important that owners know exactly where to look for the right medications. Other websites such as PetCareRX and PetPlus have both the insight and supplies that pet parents need to help their dogs endure tick and flea season, rendering a service like PetMD practically useless.

5. Foster and Smith
When placing orders with this supplier, owners can earn free shipping when spending $49 or more on any of the supplies that this company offers. Yet, PetPlus customers don’t pay for shipping on any orders. Foster and Smith carries everything from Sentinel Spectrum to Previcox, but prices for these leading medications are at least $5-10 higher than those on PetCareRx.

In searching for pet care online, pet parents should trust to deliver on all of their wants and needs. The exclusive deals and affordable prices are just a few of the benefits of shopping with this supplier.

August 29, 2014
by Sam Bourne

Turbo The Chihuahua Shows That Dog Disabilities Mean Nothing To Pets

Turbo the Chihuahua has been the subject of many inspiring news stories these past few weeks. The Today Show reported the tiny canine was born with a genetic defect that left him unable to walk on his own. However, with the help of some ingenuity from an Indianapolis veterinarian, Turbo is back in action.

Amy Birk, practice manager at The Downtown Veterinarian, was preparing to leave for the day when a towel-wrapped dog was brought into the facility by a couple. After being told by multiple clinics that nothing could be done for Turbo, they were at the end of their rope about what to do. Their own Chihuahua had given birth to a litter of puppies that included a runt born with front legs that were undeveloped.


At 4 weeks old, Turbo only weighed 10 ounces. His siblings were keeping him from getting food, and his physical impairment wasn’t doing him any favors. Refusing to give up on the pup, Birk agreed to give Turbo the help he needed. Upon further examination, the veterinarian determined that the Chihuahua was in excellent health despite his disability.

Most physically disabled canines are placed in carts to become mobile, but they have to be at least 6 months old to fit. The clinic got creative with Turbo by building a makeshift cart out of a ferret harness, pipes from a faux welding kit and wheels from a toy helicopter. With his newfound mobility, Turbo is full of spunk and has even gained enough weight to be a healthy 1 pound.

There will always be animals in need of adoption, but it’s important that people understand disabled pets aren’t much worse off than healthy ones. Each requires the same love and care to thrive in any environment, and the right household can really turn their lives around.


Holding no prejudice

The Humane America Animal Foundation explained that disabled pets can be just as amazing as healthy ones, and accomplish feats like catching dog frisbees in mid-air. These dogs and cats are able to live happy lives, as their disabilities do little to detract from the ability to love. Many can be born with complications or develop them early on, but over time they can easily adapt.

Animals are just as resilient as humans when it comes to dealing with disabilities. As Turbo’s triumphant story shows, you can never count them out of the running simply because they’re different.

According to the HAAF, some of the most common pet disabilities are blindness, deafness or loss of one limb. But their afflictions do little to dampen their spirits – sightless dogs will still rub their noses on owners as signs of affection and wag their tails with delight then they walk in the door.

While most disabled pets don’t require special accommodations, some cases might call for harnesses and wheelchairs to give them more mobility. However, missing a limb will cause pets to place more stress on their other leg joints, which might lead to some physical complications down the road like arthritis. Their nails should be kept trimmed to help with their footing on hard, smooth surfaces like wood floors and tiles.

Every pet, disabled or not, deserves a good home and loving owners. With a membership, pet parents have access to countless treatment options to ensure that their dogs are cared for and healthy. The affordable pricing and discounts on veterinarian appointments helps maintain your canine’s well-being, leaving plenty of room for play time and long walks through the woods.



The Today Show

The Humane America Animal Foundation

August 27, 2014
by Sam Bourne
1 Comment

Brave Dog Saves Man From Bear Attack and Lives

Henry, the Labrador Retriever mix, is the reason dogs are known as man’s best friend. When his owner was attacked by a black bear during their hike, this brave dog acted without hesitation, leaping onto the enraged bear and saving his master from the maw of certain death.

Steven Kirchbaum and Henry were taking a routine walk through the George Washington National Forest when they came upon two tiny black bear cubs — a sign as adorable as it is foreboding.


When all of a sudden, on to the trail comes 250-pounds of maternal fury lumbering right at Kirchbaum. “She bit my thigh and knocked me to the ground, and so I am on my back and she is biting my legs,” Kirchbaum told reporters at ABC.


It was then that Steve’s loyal pooch launched into action, latching onto the bear and distracting her long enough for Steve to get his hands on a rock. To put an end to the tussle once and for all, he clubbed the enraged bear in the head. “I didn’t want to hurt her. [I] just wanted to stop her biting me.”

After a swift shot to the side of her sizable head, the mother bear and her cubs scampered back off into the forest, leaving Steven and Henry to collect themselves and assess the damage done.

Steven sustained a number of deep wounds from when the bear bit his leg, one puncture as wide as a half-dollar. Our brave dog, Henry, ended up with some serious rear leg injuries.

What’s even more amazing is the fact that, even though the pair of them both suffered a great amount of damage to their legs, they still managed to walk the ¾ mile out of the forest and back to Steve’s car. Emergency responders said that they were at great risk for passing out from blood loss and are incredibly lucky that they made it out alright.


Now that they are all stitched up and on the mend, both Steve and his brave dog Henry are expected to make a full recovery.