Animal shelters have a fairly hard row to hoe — they are responsible for taking in animals that would otherwise have nowhere else to go. At the same time, they only have so much space, so finding homes for the pets in their care is always top of mind.
What do you do when the shelter is at capacity but there are still more cats and dogs out there on the streets?
You get creative. You find new ways to reach different audiences. You come up with new campaigns to help stimulate a previously dormant group of potential adopters.
And if you are looking for clever ways for promoting adoption, these campaigns will be right up your alley.
For those that don’t know, Ikea is one of the largest home furnishing companies on earth, selling everything from TV stands and dressers to whisks and butter dishes. Some Ikeas have added to their inventory the option to adopt a dog.
Forming the program, Home for Hope, Ikea brought in thousands of cardboard cutouts of actual, adoptable dogs, and lined the showroom floor with them. The program’s idea was to highlight how much “homier” your apartment would become with a rescue dog.
And look — doesn’t he just pull the room together?
Dogs on Tinder
If you are single and living in a metropolitan area chances are you have heard of Tinder. If you haven’t, think of it as an app that combines matchmaking programs like OkCupid with the instant gratification of Twitter. You make a simple profile and can start swiping through profiles of eligible people with similar interests in your area.
But now Tinder is taking it to a whole new place. Earlier this month, Tinder users started to notice that, in the midst of the usual stream of singles, were a few adorable, available pooches. Shelters like Social Tees Animal Rescue in the East Village, NYC, have been posting profiles of their beautiful rescues that are just looking for love just like everyone else.